Privacy Policy
Last Updated: 15th March 2025
serovinthaxa is committed to protecting your privacy and ensuring the security of your personal information. This comprehensive policy explains how we collect, use, store, and protect your data when you use our financial analysis platform.
Data Collection and Information We Gather
When you interact with serovinthaxa's platform, we collect various types of information to provide you with our financial analysis services. The information we gather falls into several categories, each serving specific purposes in delivering our services effectively.
Personal Information
Technical and Usage Data
We only collect information that is necessary for providing our services or required by applicable regulations. You have control over much of the information we collect and can manage your preferences through your account settings.
Professional Data
As a platform designed for investment professionals, we may collect information about your professional background, investment expertise, and areas of specialisation. This helps us personalise your experience and ensure you receive relevant market insights and analysis tools suited to your professional needs.
| Data Type | Purpose | Retention Period |
|---|---|---|
| Account Information | Service delivery and account management | Duration of account plus 7 years |
| Usage Analytics | Platform improvement and personalisation | 2 years from collection |
| Financial Queries | Service provision and compliance | 5 years or as required by regulation |
How We Use Your Information
Your information serves multiple purposes within our platform, all designed to enhance your experience and ensure we meet our regulatory obligations as a financial services provider. We process your data based on legitimate interests, contractual necessity, and legal compliance requirements.
Service Delivery and Platform Functionality
The primary use of your information is to deliver our core financial analysis services. This includes processing your market data requests, generating personalised investment insights, maintaining your watchlists, and providing access to our research tools. We use your professional information to ensure you receive content appropriate to your expertise level and investment focus areas.
Communication and Account Management
We never use your personal information for automated decision-making that could significantly impact your access to financial opportunities or services. All major platform decisions involving your account are subject to human review.
Platform Improvement and Analytics
We analyse usage patterns to understand how professionals interact with our platform, which features provide the most value, and where we can improve our services. This analysis helps us develop new tools, refine existing features, and ensure our platform meets the evolving needs of the investment community.
Regulatory Compliance and Security
As a provider of financial information services, we must comply with various regulations including data protection laws, financial services regulations, and anti-money laundering requirements. Your information may be processed to meet these legal obligations, verify your identity, and maintain the security and integrity of our platform.
Data Sharing and Third-Party Relationships
serovinthaxa takes a careful approach to data sharing, only working with trusted partners who meet our strict data protection standards. We never sell your personal information to third parties for marketing purposes, and all data sharing arrangements are governed by comprehensive data processing agreements.
Essential Service Providers
We work with select third-party providers who help us deliver our services effectively. These include cloud computing providers for secure data storage, payment processors for subscription management, and cybersecurity firms for platform protection. All these providers are contractually bound to protect your information and can only use it for the specific services they provide to serovinthaxa.
Financial Data Partners
To provide comprehensive market analysis, we partner with established financial data providers and market research firms. While we may share anonymised usage statistics to improve data quality, your personal information and individual analysis patterns remain confidential to serovinthaxa.
We conduct thorough due diligence on all third-party partners, including regular security audits and compliance reviews. Partners must demonstrate equivalent data protection standards to those we maintain internally.
Legal Disclosure Requirements
In certain circumstances, we may be required to disclose your information to regulatory authorities, law enforcement agencies, or courts. This only occurs when we receive valid legal demands or when disclosure is necessary to protect the safety and security of our users or the financial system.
Business Transfers
Should serovinthaxa undergo a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We would notify affected users in advance and ensure that any acquiring entity commits to protecting your information under terms no less protective than this policy.
Your Rights and Control Over Your Data
Under UK data protection legislation, you have significant rights regarding your personal information. We've designed our systems to make exercising these rights straightforward and provide clear processes for managing your data preferences.
Access Your Data
Request a copy of all personal information we hold about you, including details about how it's processed.
Correct Inaccuracies
Update or correct any inaccurate or incomplete personal information in your account.
Data Portability
Receive your data in a structured format that can be transferred to another service provider.
Restrict Processing
Limit how we process your information in certain circumstances while maintaining your account.
How to Exercise Your Rights
You can exercise most of these rights directly through your account dashboard, where you'll find options to update your information, manage communication preferences, and download your data. For more complex requests, such as data deletion or processing restrictions, you can contact our privacy team directly.
We aim to respond to all privacy requests within 30 days, though complex requests may take longer. We'll keep you informed of our progress and let you know if we need additional information to process your request.
If you're not satisfied with how we handle your privacy request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.
Account Deletion and Data Removal
You can request deletion of your account and associated personal data at any time. However, we may need to retain certain information for regulatory compliance purposes, typically for periods ranging from 5 to 7 years depending on the type of data and applicable regulations.
Data Security and Protection Measures
Protecting your information is fundamental to our operations. We implement multiple layers of security controls, from technical safeguards to staff training, ensuring your data remains secure throughout its lifecycle on our platform.
Technical Security Measures
Operational Security Practices
Our staff undergo regular security training and are bound by strict confidentiality agreements. Access to personal data is limited to employees who need it for their specific roles, and all access is logged and monitored. We conduct regular reviews of our security practices and update our procedures to address emerging threats.
We maintain cyber insurance and have incident response procedures in place. In the unlikely event of a data breach, we'll notify affected users and relevant authorities within the timeframes required by law.
Data Retention and Disposal
We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law. When data is no longer needed, we securely delete or anonymise it using industry-standard methods that ensure it cannot be recovered or reconstructed.
International Data Transfers and Storage
While serovinthaxa is based in the United Kingdom, some of our technology infrastructure and service providers operate globally. We ensure that any international transfers of your personal data are protected by appropriate safeguards and comply with UK data protection requirements.
Transfer Mechanisms and Safeguards
When we transfer data internationally, we use approved transfer mechanisms such as adequacy decisions, standard contractual clauses, or other legally recognised safeguards. We regularly review these arrangements to ensure they provide effective protection for your information.
Our primary data processing activities occur within the UK and European Economic Area, with international transfers limited to specific technical services such as content delivery networks and cybersecurity monitoring.
You can request detailed information about any international transfers of your data, including the countries involved and the safeguards in place to protect your information.
Cookies and Tracking Technologies
serovinthaxa uses cookies and similar technologies to enhance your platform experience, maintain security, and analyse usage patterns. We provide you with control over these technologies and clear information about what we collect and why.
Types of Cookies We Use
You can manage your cookie preferences through your browser settings or our cookie preference centre. However, disabling certain cookies may affect the functionality of our platform.
Third-Party Analytics
We use privacy-focused analytics tools to understand how professionals use our platform. These tools collect anonymised usage data that helps us identify popular features, understand user journeys, and optimise our services. We don't use this data for advertising purposes or share it with marketing companies.
Updates to This Privacy Policy
This privacy policy reflects our current data practices as of March 2025. We review and update this policy regularly to ensure it remains accurate and complies with evolving legal requirements and best practices.
When we make significant changes to this policy, we'll notify active users via email and display a prominent notice on our platform. We encourage you to review this policy periodically to stay informed about how we protect your information.
Minor updates, such as clarifications or formatting changes, may be made without notification. The "Last Updated" date at the top of this policy indicates when the most recent changes were made.
If you have questions about any changes to this policy or how they might affect you, our privacy team is available to provide clarification and assistance.
Contact Us About Privacy
If you have questions about this privacy policy or how we handle your personal information, we're here to help.
Privacy Officer
serovinthaxa
Kingfisher House, 90 Rockingham St
Sheffield City Centre, Sheffield S1 4EB
United Kingdom
Email: privacy@serovinthaxa.com
Phone: +44 7846 318998
For general enquiries: info@serovinthaxa.com